Showing posts tagged seattle
At Ask, we do more than answer questions. We also keep promises.
Case in point: the third and final problem Seattleites told us they wanted addressed: Keep the wading pools open more often. We responded by sponsoring three of the city’s most popular pools: East Queen Anne, Powell Barnett and Wallingford.
To celebrate, we threw a pool party!
Of course, by “party,” we mean a full-on celebration at Wallingford, with free ice cream, umbrellas, and a bouncy house! Kids splashed, kids bounced, and waders of all ages enjoyed free ice cream bars from Langley’s own Whidbey Island Ice Cream Company.
Locals may have heard about the surprise event via Wallyhood or the Puget Sound Business Journal, but however they chanced across it, a great time was had by all. And since we set out on this campaign to bring more enjoyment to Seattllites’ everyday activities, we feel pretty good about the results. We suspect Seattle does, too.
Have a great Summer,
Bring a smile to commuters’ faces: check!
This past Tuesday morning, we made good on our declaration to bring a smile to Seattleites’ faces after the long weekend. As promised, we distributed fresh, hot Cafe Vitta coffee to morning commuters at six different Park & Rides across the Puget Sound area. We also handed out Ask.com tumblers and other goodies.
Even the Park & Ride bus drivers got into the act, as passengers brought them fresh, hot coffee to enjoy on their own hauls.
On a whole, “operation transportation caffeination” was a success. Next up: making the post-Mariners-game trip home a heck of a lot easier. Stay tuned!
Sometimes it seems like the only thing anyone talks about anymore is mobile. And that’s for good reason – the marketing intelligence firm eMarketer recently published a remarkable statistic – people are now spending more time consuming information on their phones than from printed media like newspapers and magazines. Mobile and print were neck in neck in 2010, but mobile jumped dramatically in 2011. This isn’t a surprise at Ask.com, where we’ve seen over 1 million downloads of our iPhone app since it launched in late 2010. Our recently-released Android app is on a similar trajectory, growing users at a rate of about 45% each month.
Despite the buzz about mobile, eMarketer’s report suggests that TV is still going strong. Adults in the US are actually watching 10 minutes more TV per day this year than they were in 2010. This is also great news for us, since we’re stepping up our TV advertising in several cities in 2012. If you live in San Francisco, Atlanta, Seattle, Dallas, Chicago, Philadelphia or Washington, DC you may notice commercials for Ask.com during one of your favorite shows starting in January. Let us know if you see them!
Click here to read more about the eMarketer study.
Ann Semeraro, Director, Consumer and Market Insight