Showing posts tagged search
The Internet is a great place to find information on everything from news and fun facts to the best restaurants and deals on those new boots you’ve been eyeing. But we all search for much more than what we share with our friends and loved ones. So it got us thinking…what are some of the secrets of how consumers search online? Enter, Ask.com’s Online Consumer Search Habits study, and the results are quite interesting!
We weren’t surprised to see that two-thirds of online consumers kept searches private from others (we get it) but we were surprised to see that 35% of online consumers kept their searches secret from their significant others!
And it wasn’t just what online consumers were searching but where they were conducting searches that caught our attention. The study showed that we value our alone time on the toilet to conduct online searches. Guess its a good time to focus!
You can see more results from Ask’s online search behavior here.
So…where do YOU search??
- Suraya Akbarzad, Ask.com
It is so exciting to watch the Ask.com Q&A community grow and observe users’ interactions and behavior. In particular, we see that users who interact with answers from real people (a feature currently in beta) are more active than those who don’t engage with our Q&A community - in fact, users who engage with human-powered answers visit the site twice as much as those who don’t. It starts to get even more interesting when we drill down into the different types of Q&A activities occurring across user segments. We see mobile driving a significant portion of our Q&A service registration.
The mobile users of Ask.com Q&A go beyond consuming information – overall they are actually producing more content (questions, answers, comments) than typical site users. In fact, mobile users of our service overall produce 3x as many answers as our site users. Further, they generate more than 4x the volume of answers per question than site users (who, by the way, already contribute a healthy 2:1 ratio of answers per question). Similarly, our mobile users provide twice as many comments as our Q&A site users.
On the flip side, site users engage in asking questions more than answering and commenting. In fact, they ask twice as many questions as our mobile users. Although site users appear to prefer asking questions over other activities (answering/commenting), they still contribute to answering and commenting activities significantly.
It seems site users like to ask, and mobile ones like to answer and comment. It will be interesting to watch this evolve as we continue to grow Ask’s presence across more mobile platforms.
Neda Farzinnia, Director of Analytics