Showing posts tagged iOS
Here’s a question we thought we’d float around Ask.com: Which smart phone platform do you prefer?
While Ask supports both platforms with equal passion, when it came to personal pref, our responses were unanimous. We enclose herewith our three favorites.
Katie McCarty, HR Manager
“I had a Droid for a month (I lost my iPhone and had another month until my next upgrade) and the user interface just didn’t click for me. I don’t read instructions or user forums, so when it comes to technology, it has to be intuitive.”
Eve Chaurand, Vice President, General Counsel
“iPhone, because all the apps I wanted were on iPhone. And Doug wanted us to test Siri (who turned out to be useless).”
Robbie Waeschenfelder, Marketing Director
“Android exists purely to make the iPhone look even better by comparison. Like an ugly sibling.”
Sometimes it seems like the only thing anyone talks about anymore is mobile. And that’s for good reason – the marketing intelligence firm eMarketer recently published a remarkable statistic – people are now spending more time consuming information on their phones than from printed media like newspapers and magazines. Mobile and print were neck in neck in 2010, but mobile jumped dramatically in 2011. This isn’t a surprise at Ask.com, where we’ve seen over 1 million downloads of our iPhone app since it launched in late 2010. Our recently-released Android app is on a similar trajectory, growing users at a rate of about 45% each month.
Despite the buzz about mobile, eMarketer’s report suggests that TV is still going strong. Adults in the US are actually watching 10 minutes more TV per day this year than they were in 2010. This is also great news for us, since we’re stepping up our TV advertising in several cities in 2012. If you live in San Francisco, Atlanta, Seattle, Dallas, Chicago, Philadelphia or Washington, DC you may notice commercials for Ask.com during one of your favorite shows starting in January. Let us know if you see them!
Click here to read more about the eMarketer study.
Ann Semeraro, Director, Consumer and Market Insight
I wanted to share with you some exciting updates about our Ask.com Q&A Community. As you may know, Ask.com Q&A Community is now open to all Ask.com visitors; this means all visitors can receive answers from both the web and from real people. After opening the Ask.com live user community to everyone in September, the visitors of Ask.com have responded amazingly. The user registration from the Ask.com Site has doubled compared to the Beta phase; while the registrations from iOS App have been stable and steady.
Our users are not only joining the Community but are also very engaged as apparent by their many activities (asking questions, answering questions and commenting on questions). Not only do these new Site users browse various Ask.com Q&A pages, but they are also very engaged in content activities such as asking a question, providing answers, commenting on Answers, as well as voting. In fact, in addition to the existing users, about 75-80% of these new users contribute to various content activities on our Ask.com Q&A pages. The visits to Ask.com Q&A pages are also 2.5 times higher in September.
These are a few highlights of the full release of Ask.com Q&A Community which marks the start of a very exciting road for us. We will share more updates with you as the Q&A Community progresses over time.
Neda Farzinnia, Director of Analytics
As promised a few weeks ago, Ask.com just rolled out a new experience for visitors coming to our website from an iPhone, iPod touch, or Android device. While we’ve been excited to see how users have embraced our iPhone app (nearly 700,000 downloads and counting!) we’ve also seen tremendous growth in the number of users who access Ask.com on their mobile devices - triple digit growth in the past few months.
Interestingly, this major growth has given us a front row seat to the Android vs. iPhone battle. iOS devices currently make up 55 percent of Ask.com smartphone mobile traffic - but it’s not going to be long before Android takes the top spot. Android traffic has skyrocketed more than 60 percent so far this year, while iOS traffic has grown a much smaller 30 percent.
Regardless of platform, we’ve seen consistently that smartphone users on Ask.com come to us not only for keyword searches but also – you guessed it – to ask a question. As of today, we’re making it as simple as possible for users visiting our site via their mobile browsers to ask questions while on the go. For example, users can now see, and edit entire questions. In addition to tailoring the interface to more long-form questions, we’ve also rolled out a host of features to make refining web searches easier, such as spell suggest, search suggestions, related search and enhanced answers at the top of the results page. Try it on your iPhone, iPod touch or Android and let us know what you think in the comments!
Jason Rupp Sr. Director, Product Management