Content powers the web. Be it user generated, curated, professional, or marketing driven, content is usually what pulls you online, and if it wasn’t, compelling content is sure as heck the thing that will keep you there.

Search and content are continuously dependent and intertwined – search engines reward good content by making it easily discoverable to millions of people, while the explosion of digital content fosters growing demand for effective search tools. At Ask, we know this interplay well, hence our current strategy to embrace a more content-rich Q&A product experience. So, naturally, it makes sense for us to experiment with content from a branding and marketing perspective as well. Think about it: what better way to get folks to try out Ask than through compelling content that actually inspires questions?

Enter theKnow – Ask’s first truly unique editorial destination. Our goal is to offer users a different cut of the Ask brand – a different voice and an editorial point of view that (we think) is pretty unique in the marketplace. We strive to answer the questions you never knew you had, fulfilling our promise through intellectual dialogue and/or witty cocktail party fodder. In a nutshell, we aim to deliver the most fascinating and relevant info distilled from today’s headlines with clarity, intelligence and our own brand of humor. 

In other words, we’re gonna have fun and we want you to come along for the ride! That might mean some occasional cat pictures, we won’t lie. But we’ll also go deeper. Why should you care about cronuts? Check.


An expose on the woman behind Siri’s voice? Got it. Details on the Woody Allen films no one pays attention to – but should? You’ll find that too. And don’t worry, as the brainchild of a world class Q&A brand, we also have a  healthy dose of useful how-to’s, like how to master the perfect downward dog pose, or a guide for all the ridiculous ways you can literally blow wads of cash should you become a millionaire. Oh, and you can get your celeb fix too.


Ultimately, we hope to get those neurons firing and hey, if one of the articles from our fabulous contributors sparks a question, it’s a hop, skip and a jump over to you-know-where! 

So take a cruise through theKnow and tell us what you think – the good, the bad and the ugly. What you want to see more of, less of or not at all. We promise you won’t hurt our feelings. And if you like something, by all means share the love on any social network of your choice. Speaking of social, feel absolutely free to like us on Facebook or follow us on Twitter. Just saying.

Here’s to the start of something special!

 - TheKnow Team @