Showing posts tagged appnation

Ask for iPhone v2 is here!

By jasonrupp // May 19th, 2011

The latest version of our popular flagship mobile app, Ask for iPhone, is now live! Download it from iTunes here.

Since its initial launch last November, we’ve had a tremendous response and more than 500,000 people have downloaded the app. Now it just got better.
 

We made big strides in making this version more personal and social by allowing users to “follow” each other and browse by personal connections. Now, users can pinpoint people with specific expertise or knowledge, follow them and sort by their content – all from a mobile device. This is one step in our overall strategy to give users more control over their Q&A experience on the mobile device, so they can tailor results to reflect only the most trustworthy content.


In addition, general app updates include:
— A retooled results page, including answers from both search results and real people more tightly integrated into a single experience
— The ability to modify a question after its asked to better focus responses
— Spelling suggestions for questions
— Increased answer speed
— Log-in with Facebook or LinkedIn

This news coincides with another big Ask.com initiative for smart phone users: mobile-friendly changes (coming soon) to the Ask.com site. We’ve noticed that, in addition to embracing the iPhone app, users are increasingly seeking Ask.com via the mobile web; recently we’ve seen a major uptick in traffic from mobile devices to our web page. In fact, over the last two quarters there’s been close to 100 percent growth in visits to Ask.com from mobile devices, and a 50% spike in iPhone alone. 
 
As such, we’ve slated in a bunch of new updates for those browsing Ask on a mobile device, including increased performance, cleaner design, and a user log-in better optimized for the mobile experience.
 


As always, we want to hear from you. Test-drive the latest features and let us know what you think, right here on the blog.
 

Jason Rupp, Senior Director, Product Management

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AppNation and Real-Time Mobile Data

By nickmccann // May 2nd, 2011

I had the privilege of attending AppNation last week to moderate a panel called: Beyond The Check-In: How To Harness Real-Time Mobile Data.

Joining my panel was Di-Ann Eisnor from Waze, Rob DeMillo from 4INFO and Akash Agarwal from Location Labs. After launching the Ask.com iPhone app in November of last year and Ask Around for SXSW this past March, it has become clear how important mobile and the location based model is to our products.

Ask.com mobile users are up to 5x more engaged than those using our other products, so joining this panel was a great opportunity to hear from others tackling similar problems and focus on key topics including monetization, privacy and how products are evolving as explicit signals like geo location become more prevalent in mobile devices.

Di-Ann shared insights into how game mechanics improved engagement and participation in Waze, a social mapping application.

She recently gave a talk on the subject that can be viewed here.

Rob and Akash shared their thoughts on advertising and privacy concerns.

Thanks to everyone who came out and participated in our panel and the follow up discussions thereafter.

AppNation Panel

Nick McCann, VP Technology

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