Showing posts tagged app store

Ask unveils in-app trivia game at Six Flags

By robbiewf // June 6th, 2011

We’re excited to share that the Ask.com “Skip the Line” trivia game has officially arrived to kick off the summer season for the guests of Six Flags Parks! Check out today’s ClickZ coverage of the news.

The Ask for iPhone app was updated late last week to detect users within the vicinity of Six Flags parks in 10 major cities across the country. Based on that location, the app will now launch the Six Flags “Skip the Line” game where users earn points for answering trivia questions correctly. For every correct answer, guests increase their chances of winning a ticket to the front of the ride line.

Location-based rewards and offers are clearly huge right now, and we see questions and answers as a natural tie-in to this model. Prior to launching the iPhone app last fall, we actually tested an SMS-based trivia game and “skip the line” incentive with Six Flags across three major markets and saw some encouraging results: 9 percent of guests engaged in the game, generating 90,000 texts, with 65% of those folks engaging multiple times. Naturally, the question with the most engagement was “How old is Justin Bieber?” Are you surprised? It was the year of Bieber fever, after all!

Time will tell which question will entice park goers most this year, but one thing we know for sure is that a growing number of park guests own smart phones, which means this year’s promotion should produce similarly successful results. With a location-aware trigger and new features like a player scoreboard and posting scores on Facebook, the in-app “Skip the Line” Q&A trivia game is well-positioned to create a fun mobile experience for guests as they wait for their favorite attractions.

For Ask, this campaign is exciting for a number of reasons, not the least of which is discovering how users receive and engage with location-based games and offers within our app. This will help us determine not only new features, but potentially new ways we can engage brands in using our platform to power their own offers down the road.

So download the app nowif you haven’t already, and get to a Six Flags park this month to play & win & scream!

Robbie Waeschenfelder, Director, Brand Marketing

Full Story // Leave comment

Ask for iPhone v2 is here!

By jasonrupp // May 19th, 2011

The latest version of our popular flagship mobile app, Ask for iPhone, is now live! Download it from iTunes here.

Since its initial launch last November, we’ve had a tremendous response and more than 500,000 people have downloaded the app. Now it just got better.
 

We made big strides in making this version more personal and social by allowing users to “follow” each other and browse by personal connections. Now, users can pinpoint people with specific expertise or knowledge, follow them and sort by their content – all from a mobile device. This is one step in our overall strategy to give users more control over their Q&A experience on the mobile device, so they can tailor results to reflect only the most trustworthy content.


In addition, general app updates include:
— A retooled results page, including answers from both search results and real people more tightly integrated into a single experience
— The ability to modify a question after its asked to better focus responses
— Spelling suggestions for questions
— Increased answer speed
— Log-in with Facebook or LinkedIn

This news coincides with another big Ask.com initiative for smart phone users: mobile-friendly changes (coming soon) to the Ask.com site. We’ve noticed that, in addition to embracing the iPhone app, users are increasingly seeking Ask.com via the mobile web; recently we’ve seen a major uptick in traffic from mobile devices to our web page. In fact, over the last two quarters there’s been close to 100 percent growth in visits to Ask.com from mobile devices, and a 50% spike in iPhone alone. 
 
As such, we’ve slated in a bunch of new updates for those browsing Ask on a mobile device, including increased performance, cleaner design, and a user log-in better optimized for the mobile experience.
 


As always, we want to hear from you. Test-drive the latest features and let us know what you think, right here on the blog.
 

Jason Rupp, Senior Director, Product Management

Full Story // Leave comment