Showing posts tagged android
Here’s a question we thought we’d float around Ask.com: Which smart phone platform do you prefer?
While Ask supports both platforms with equal passion, when it came to personal pref, our responses were unanimous. We enclose herewith our three favorites.
Katie McCarty, HR Manager
“I had a Droid for a month (I lost my iPhone and had another month until my next upgrade) and the user interface just didn’t click for me. I don’t read instructions or user forums, so when it comes to technology, it has to be intuitive.”
Eve Chaurand, Vice President, General Counsel
“iPhone, because all the apps I wanted were on iPhone. And Doug wanted us to test Siri (who turned out to be useless).”
Robbie Waeschenfelder, Marketing Director
“Android exists purely to make the iPhone look even better by comparison. Like an ugly sibling.”
TechCrunch posted an interesting article yesterday explaining a survey conducted by InMobi of 20,000 consumers. The findings show that people spent more time on the mobile web then watching TV. Essentially, people are “watching” their phones more than they are watching their television. People use their mobile devices all throughout the day, including 67% of the time lying in bed and 47% of the time waiting for something. Do these findings relate to how you use your mobile device?
Sheree Polonsky, Public Relations
Sometimes it seems like the only thing anyone talks about anymore is mobile. And that’s for good reason – the marketing intelligence firm eMarketer recently published a remarkable statistic – people are now spending more time consuming information on their phones than from printed media like newspapers and magazines. Mobile and print were neck in neck in 2010, but mobile jumped dramatically in 2011. This isn’t a surprise at Ask.com, where we’ve seen over 1 million downloads of our iPhone app since it launched in late 2010. Our recently-released Android app is on a similar trajectory, growing users at a rate of about 45% each month.
Despite the buzz about mobile, eMarketer’s report suggests that TV is still going strong. Adults in the US are actually watching 10 minutes more TV per day this year than they were in 2010. This is also great news for us, since we’re stepping up our TV advertising in several cities in 2012. If you live in San Francisco, Atlanta, Seattle, Dallas, Chicago, Philadelphia or Washington, DC you may notice commercials for Ask.com during one of your favorite shows starting in January. Let us know if you see them!
Click here to read more about the eMarketer study.
Ann Semeraro, Director, Consumer and Market Insight
I wanted to share with you some exciting updates about our Ask.com Q&A Community. As you may know, Ask.com Q&A Community is now open to all Ask.com visitors; this means all visitors can receive answers from both the web and from real people. After opening the Ask.com live user community to everyone in September, the visitors of Ask.com have responded amazingly. The user registration from the Ask.com Site has doubled compared to the Beta phase; while the registrations from iOS App have been stable and steady.
Our users are not only joining the Community but are also very engaged as apparent by their many activities (asking questions, answering questions and commenting on questions). Not only do these new Site users browse various Ask.com Q&A pages, but they are also very engaged in content activities such as asking a question, providing answers, commenting on Answers, as well as voting. In fact, in addition to the existing users, about 75-80% of these new users contribute to various content activities on our Ask.com Q&A pages. The visits to Ask.com Q&A pages are also 2.5 times higher in September.
These are a few highlights of the full release of Ask.com Q&A Community which marks the start of a very exciting road for us. We will share more updates with you as the Q&A Community progresses over time.
Neda Farzinnia, Director of Analytics
Let’s face it. Some questions aren’t meant to be answered by a machine. That’s why you’ll see some changes to Ask.com today that involve you, our valued community of experts on all sorts of topics. Ask opened up its community portion of the site, previously in limited beta, to everyone – yup, all 63 million of you – so you can get answers from real people to subjective questions.
In addition, you’ll also probably notice a new look and feel that reflects what we’ve learned about how search and social intersect to offer the best Q&A experience. The new design helps users find the best answer to their question – whether that answer comes from a traditional Web search or from the community.
- Flexibility and Choice – With a new tabbed interface on the homepage, users can choose which experience makes sense for their question: searching the Web for a published answer immediately, or tapping a community of users for personal answers and recommendations.
- Ask People – The ability to join Ask People and exchange questions and answers with others is now available to all Ask.com users. Answers with positive user feedback are indexed and will surface in response to relevant searches conducted in the Search the Web tab. Ask People also includes the ability to browse Q&A content by social connections or topic areas.
- Web Search tailored for Q&A – Ask.com’s Q&A focused algorithms go beyond page rank and link counts to actually match queries with real answers. A search on Ask.com benefits from a number of these technologies working in the background, including Ask-curated Smart Answers and a database of more than 700 million Q&A pairs, to produce a real answer at the top of the page instead of ten blue links.
- User Q&A Content Front and Center – A new, streamlined design showcases more user-generated Q&A throughout the homepage and overall site via “People Are Asking” and “Related Q&A” sections.
- Improved Sharing & Social Features – Users can now share questions and answers of interest across multiple social platforms.
The Wall Street Journal wrote on the news this morning, check it out here. Also, check out screenshots below.
As promised a few weeks ago, Ask.com just rolled out a new experience for visitors coming to our website from an iPhone, iPod touch, or Android device. While we’ve been excited to see how users have embraced our iPhone app (nearly 700,000 downloads and counting!) we’ve also seen tremendous growth in the number of users who access Ask.com on their mobile devices - triple digit growth in the past few months.
Interestingly, this major growth has given us a front row seat to the Android vs. iPhone battle. iOS devices currently make up 55 percent of Ask.com smartphone mobile traffic - but it’s not going to be long before Android takes the top spot. Android traffic has skyrocketed more than 60 percent so far this year, while iOS traffic has grown a much smaller 30 percent.
Regardless of platform, we’ve seen consistently that smartphone users on Ask.com come to us not only for keyword searches but also – you guessed it – to ask a question. As of today, we’re making it as simple as possible for users visiting our site via their mobile browsers to ask questions while on the go. For example, users can now see, and edit entire questions. In addition to tailoring the interface to more long-form questions, we’ve also rolled out a host of features to make refining web searches easier, such as spell suggest, search suggestions, related search and enhanced answers at the top of the results page. Try it on your iPhone, iPod touch or Android and let us know what you think in the comments!
Jason Rupp Sr. Director, Product Management
The latest version of our popular flagship mobile app, Ask for iPhone, is now live! Download it from iTunes here.
Since its initial launch last November, we’ve had a tremendous response and more than 500,000 people have downloaded the app. Now it just got better.
We made big strides in making this version more personal and social by allowing users to “follow” each other and browse by personal connections. Now, users can pinpoint people with specific expertise or knowledge, follow them and sort by their content – all from a mobile device. This is one step in our overall strategy to give users more control over their Q&A experience on the mobile device, so they can tailor results to reflect only the most trustworthy content.
In addition, general app updates include:
— A retooled results page, including answers from both search results and real people more tightly integrated into a single experience
— The ability to modify a question after its asked to better focus responses
— Spelling suggestions for questions
— Increased answer speed
— Log-in with Facebook or LinkedIn
This news coincides with another big Ask.com initiative for smart phone users: mobile-friendly changes (coming soon) to the Ask.com site. We’ve noticed that, in addition to embracing the iPhone app, users are increasingly seeking Ask.com via the mobile web; recently we’ve seen a major uptick in traffic from mobile devices to our web page. In fact, over the last two quarters there’s been close to 100 percent growth in visits to Ask.com from mobile devices, and a 50% spike in iPhone alone. As such, we’ve slated in a bunch of new updates for those browsing Ask on a mobile device, including increased performance, cleaner design, and a user log-in better optimized for the mobile experience.
As always, we want to hear from you. Test-drive the latest features and let us know what you think, right here on the blog.
Jason Rupp, Senior Director, Product Management