Showing posts tagged Question of the day
Today’s Throwback Thursday photo challenge of the day was sort of hard, but that’s why it’s called…a challenge!
We asked, “When was this picture taken?” And the hint we gave was that it was related to your laptop.
The answer is 1944. This is a picture of Colossus, the first electric digital computer that was all programmable. The Colossus computers were first used by British intelligence during WWII to decode encrypted telegraphic messages between the German High Command and their scattered European occupancy. Something tells us, this didn’t come with a mouse and keyboard…
- Suraya Akbarzad, Ask.com
The dust may have settled on your Turkey leftovers, but we’re keeping the spirit going with a feast for your eyes and a peek into our recipe for a creative part of Ask.com. Today we’re dishing out a “making of” blog post about our holiday themes. Few destinations on the Web do it the way we do it.
Many sites recognize special days each season, but we’ve never really settled for a “doodle” to do the job. If you’ve visited us on holidays, you’d know that Ask.com does it big: a custom-crafted image decks the homepage. As the artist behind the scenes, imagine a digital age version of the iconic painter Bob Ross… equipped with Photoshop skills poised to paint “happy little trees”… or turkeys, as the case may be. It’s been a fun facet of my role on the UX team since the start of this art direction’s style in 2008.
I’ve thought about rolling out the visual décor for any major Holiday probably more so than your local Walgreens does. Internally, they’re known as “HPTO’s” (homepage takeovers), which begins with one designer choosing the right images to source and purchase from stock libraries like pieces to a puzzle that has yet to exist.
Concepts for themes are born at the crossroads of topical and visual relevance.
Two tenets apply across the board:
1. Support and enhance the “Question of the Day” feature in a monumental way.
2. Meeting the challenge of creating a visually delightful tribute for the occasion.
This time around, the Question of the Day asked the audience…
We get the ball rolling like this:
- pre-planning of the concept with our Web Producer, Holly Boston
- pre-production and sourcing for visuals (searching through hundreds)
- in a couple rounds, create a completed scene by adding the “secret sauce” in Photoshop to weave a composition together
Creative formula applied to HPTO compositions:
- Main hero object as the focal point of the theme
- Out-of-focus foreground and background.
- Vignette of several adjustment layers creating a style of outershadows
- Optional: some background “characters” like these gobblers
Defining UI factors and technical aspects:
- Remaining sensitive to and complementing the UI rather than interfering with it.
- Users of a range of browser resolutions can “get” what the theme conveys no matter how they slice it. Users with higher resolutions can see the full panorama in a widescreen view.
- Optimizing it (jpegmini works like a charm!)
- Being well crafted for the time invested, allowing for a review cycle after the first draft has been created.
These benchmarks and image architectures are applied from Valentine’s Day to the winter holidays when production really ramps up.
To recap, here’s the “Live Turkey” which ran (as seen in a final snapshot on my laptop, after dinner, with myself firmly implanted on the sofa next to it) on Thanksgiving Day – Thursday November 24, 2011:
Creatively, we look for ways to be inventive even if the theme must suit the same occasions every year; there are many ways to visually interpret a holiday. As the Ask.com UI changed considerably to support new initiatives, the scale of HPTOs adapted while the creative secret sauce and technical recipes remained. Our next round of creative features will undoubtedly adapt with the Web, while also remaining a celebratory tradition as much as the holidays themselves at Ask.
If you’d like to follow my path as an artist on the UX team at Ask.com, and beyond, find me on Twitter @dianafurka
It’s Independence Day, but how much do we really know about the holiday? Ask.com users want to know…
Independence Day celebrates the adoption of the Declaration of Independence on July 4, 1776.
Thomas Jefferson, as part of the Committee of Five, was the primary author of the Declaration of Independence. The first draft was reviewed by the other committee members, including John Adams, Benjamin Franklin, Robert Livingston, and Roger Sherman.
And who was that guy with the big signature?
John Hancock was a prominent Patriot of the American Revolution, but is mostly remembered for his large signature on the Declaration of Independence, so much so that his name is now synonymous with signature.
Do you have any other questions about the holiday? Just Ask.
Happy Independence Day!
Holly Boston, Homepage Ninja
Here at Ask, we like to celebrate holidays and events with questions and answers, of course. Cinco de Mayo is no exception. There are lots of questions surrounding the holiday like What does Cinco de Mayo celebrate?, How do you make guacamole?, What do people wear on Cinco de Mayo? and even today’s Question of the Day.
Did you know that even though Cinco de Mayo is widely celebrated in the United States, in Mexico it’s a regional holiday limited primarily to the state of Puebla? It commemorates the Mexican army’s victory at the Battle of Puebla on May 5, 1862. The battle is considered important because although the Mexican army was half the size of the well-equipped French army, the Mexicans were able to defeat them.
The holiday is frequently confused with Mexican Independence Day, which is on September 16th. So while we you are eating your chips and salsa today, consider what Cinco de Mayo is really about and by all means ask a few questions.
Holly Boston, Homepage Guru