As promised a few weeks ago, Ask.com just rolled out a new experience for visitors coming to our website from an iPhone, iPod touch, or Android device. While we’ve been excited to see how users have embraced our iPhone app (nearly 700,000 downloads and counting!) we’ve also seen tremendous growth in the number of users who access Ask.com on their mobile devices - triple digit growth in the past few months.
Interestingly, this major growth has given us a front row seat to the Android vs. iPhone battle. iOS devices currently make up 55 percent of Ask.com smartphone mobile traffic - but it’s not going to be long before Android takes the top spot. Android traffic has skyrocketed more than 60 percent so far this year, while iOS traffic has grown a much smaller 30 percent.
Regardless of platform, we’ve seen consistently that smartphone users on Ask.com come to us not only for keyword searches but also – you guessed it – to ask a question. As of today, we’re making it as simple as possible for users visiting our site via their mobile browsers to ask questions while on the go. For example, users can now see, and edit entire questions. In addition to tailoring the interface to more long-form questions, we’ve also rolled out a host of features to make refining web searches easier, such as spell suggest, search suggestions, related search and enhanced answers at the top of the results page. Try it on your iPhone, iPod touch or Android and let us know what you think in the comments!
Jason Rupp Sr. Director, Product Management