We’re excited to share that the Ask.com “Skip the Line” trivia game has officially arrived to kick off the summer season for the guests of Six Flags Parks! Check out today’s ClickZ coverage of the news.
The Ask for iPhone app was updated late last week to detect users within the vicinity of Six Flags parks in 10 major cities across the country. Based on that location, the app will now launch the Six Flags “Skip the Line” game where users earn points for answering trivia questions correctly. For every correct answer, guests increase their chances of winning a ticket to the front of the ride line.
Location-based rewards and offers are clearly huge right now, and we see questions and answers as a natural tie-in to this model. Prior to launching the iPhone app last fall, we actually tested an SMS-based trivia game and “skip the line” incentive with Six Flags across three major markets and saw some encouraging results: 9 percent of guests engaged in the game, generating 90,000 texts, with 65% of those folks engaging multiple times. Naturally, the question with the most engagement was “How old is Justin Bieber?” Are you surprised? It was the year of Bieber fever, after all!
Time will tell which question will entice park goers most this year, but one thing we know for sure is that a growing number of park guests own smart phones, which means this year’s promotion should produce similarly successful results. With a location-aware trigger and new features like a player scoreboard and posting scores on Facebook, the in-app “Skip the Line” Q&A trivia game is well-positioned to create a fun mobile experience for guests as they wait for their favorite attractions.
For Ask, this campaign is exciting for a number of reasons, not the least of which is discovering how users receive and engage with location-based games and offers within our app. This will help us determine not only new features, but potentially new ways we can engage brands in using our platform to power their own offers down the road.
So download the app nowif you haven’t already, and get to a Six Flags park this month to play & win & scream!
Robbie Waeschenfelder, Director, Brand Marketing