Industry watchers have picked up on a recent policy change from Quora saying the company is now OK with “self-promoters” touting their affiliations — if those individuals are transparent about those connections in their answers. This is a fairly significant pendulum swing from earlier this year, where all but personal accounts were banned from the site.

It’s an interesting pivot for Quora, and an issue deserving of careful thought, especially for any service looking to scale beyond a niche audience. At Ask, our point of view is actually quite similar to Quora’s new stance: self-promotional (or branded) sources are often times experts, able to provide the most informed and effective answer to a question. We’re still in test mode with our Branded Q&A program which allows select brands to answer questions relevant to their topical expertise (i.e. cars, travel, food).  Although its early,  with verified, clearly branded accounts, and a transparent user voting system, it appears both brands and individuals seem to have struck a nice balance in our community thus far.

Valerie Combs, VP, Communications