SXSW Interactive 2013 has officially come to a close and if you weren’t able to make it to Austin, you missed our very own, Lisa Kavanaugh speaking with neuroscience expert, Janet Crawford, on “Why Neanderthals Make Lousy Entrepreneurs”. Did you know that in terms of how it operates our brains haven’t changed much since our Cro-Magnon days. We’re social animals designed to live 10,000 years ago in small tribes, totally dependent on the relationships around us. With biological programming that equates social approval with survival, it’s obvious why so many companies fall into collective groupthink, struggling to surface new and innovative ideas. Simply put: no one wants to look stupid. But there are (unexpected) ways to trick your brain into chilling out enough to coax innovative thinking out from the shadows. The audience helped Janet and Lisa explain how the brain works and how applying improv exercises and techniques to the product development cycle helped us at Ask.com to unlock our best ideas yet.
Think applied improv might help you in your workplace?
- Suraya Akbarzad, Ask.com