Ask.com: Packing our bags for SES-NY…

It’s been a busy few months at Ask.com. And we enjoy nothing more than getting out from behind our desks (and servers!) and getting in front of our pals in the search industry at large. That’s why we always love a good conference – to share ideas and opinions, and listen to ways we can do better in search innovation and pioneering at Ask.

After some great panels at SES Chicago in December, as well as SMX West in California and SES London in February, we’re hitting the road again to be at SES New York! It’s right around the corner too – taking place March 23-26.

We thought it would be helpful to list below the four panels that Ask.com and Ask Sponsored Listings (ASL) will be on at the conference. We invite you to come by, listen in, ask us questions (don’t be shy), or just say hello and put a face with the name – or even a name with the face.

Keith and Ankur (from our Edison team), and Robert (of ASL) look forward to seeing you there.  

- The Ask Blog Team

ASK.com PANELS:

Tuesday March 24, 3pm-4pm
Search and the Future Track
Universal and Blended Search: An Update
Search result multiplicity is not a new phenomenon, but recent advancements guarantee that the world of search and marketing will be changing forever. Before you attend this week's optimization and best practices sessions, learn from industry gurus how the steps that follow the search are developing. Our ongoing series on universal search will include research data available only at SES.
Speakers:
Olivier Lemaignen, Group Manager, Global Search Marketing, Intuit
Larry Cornett, VP, Consumer Products, Yahoo! Search
Todd Schwartz,Group Product Manager, Live Search, Microsoft Corporation
>> Keith Hogan, VP-Technology, Ask.com

Wednesday March 25 – 9am-10am
Fundamentals Track
Discover the Power of Linking: Link Building Basics
Discover how search engines rely on link analysis as an important component for rank web pages. Learn also how to increase traffic to your site by building quality links in an appropriate manner.
Moderator:
Chris Boggs, Director, SEO, Rosetta
Speakers:
Kristjan Mar Hauksson, Dir. Search & Online Comm./ Managing Partner, Nordic eMarketing
Debra Mastaler, President, Alliance-Link
Sharad Verma, Senior Product Manager, Yahoo! Search Technology
>> Ankur Choksi, Director-Search Technology,  Ask.com

 
Ask Sponsored Listings PANELS:

Wednesday, March 25, 1045am-12pm
Fundamentals Track
Keywords & Content: Search Marketing Foundations
How many keywords do you need in your paid search account? What keywords are your customers searching for? How do customers find products after they reach your site? Learn how to target the right terms in your paid and organic search marketing, and where these keywords should be used.
Moderator:
Mona Elesseily, Director of Marketing Strategy, Page Zero Media
Speakers:
Christine Churchill, President, KeyRelevance
Mike Murray, SEM Thought Leader, Fathom SEO
Andrew Wheeler, Managing Director, iProspect Chicago
Katherine Shappley, Agency Development Executive, Microsoft
>> Rob Clinite, Director, Ask Sponsored Listings

Thursday, March 26 - 1030am-1145am
Advanced PPC Track
Advanced Keyword Research
How many keywords do you need in your paid search account? What keywords are your customers searching for? How do customers find products after they reach your site? This advanced session will demonstrate how to target the right terms in your paid and organic search marketing, and learn where these keywords should be used.
Moderator:
Matt Van Wagner, President, Find Me Faster
Speakers:
Christine Churchill, President, KeyRelevance
Ron Jones, President/CEO, Symetri Internet Marketing
Frederick Vallaeys, AdWords Evangelist, Google
Stacey Helman, Agency Development Executive, Microsoft
Sage Lewis, President, SageRockcom
>> Rob Clinite, Director, Ask Sponsored Listings