Spring Break Search Gone Wild!

Odds are if you're reading this blog, your spring break plans involve hot coffee and 8AM traffic. But on Ask.com Web Search, we're clocking Spring Break queries like crazy.

We can still remember back when Spring Break meant something. That's why, for our curiosity and your edification, we've taken a couple of data cuts from the weeks just before. It's an interesting portrait of what Spring Break's about:

Spring Break: Top Searches

More people searched on "When is Spring Break?" than the next twenty queries put together. But once searchers got past that--or remembered that they owned calendars--the breakdown was a pretty accurate reflection of what most of us think of when we think of Spring Break:

Spring Break: Top 10 Destination Searches

With 28% of all queries, Panama City, FL wins by a landslide. Even the Travel Channel agrees.

 

Spring Break: Top 10 Places People are Searching From

Cities are numbered according to amount of queries.

Here's where things got really interesting. To wit:

(1) A surprising amount of people are searching from warmer climates like Orlando and Atlanta. Maybe that whole getting-out-of-the-cold theme we learned from The Sure Thing isn't as prevalent as we thought.

(2) Where are the Northwest and Midwest in all this? Chicago is the only midwestern city in the top 10 , with Chicago suburb Des Plaines coming in at #13 and Minneapolis at #17. Maybe they're all staying home and sledding.

(3) Louisville at #1?

So whether you're heading out for Spring Break, dreaming about it at your desk, or still sleeping off last Monday's Lil' Jon concert on the Boardwalk, here's to a great Spring.

Ken Grobe
Product Content Manager
Ask.com